Black Hat SEO
Digital Marketing

What is Black Hat SEO? and Risky Techniques to Avoid

What is Black Hat SEO?

Basically Black Hat SEO is an unethical way of driving or attracting traffic to a website by unethical means. In general the techniques used are risky, deceptive and dishonest. Although this method can produce results for companies who have implemented it successfully, be wary of the risks involved because once your site is blacklisted for using these methods, it will be nearly impossible to draw traffic to your site.

The way that Black Hat SEO works is by targeting specific keywords that are used by your target audience. This way the search engines will find you faster. One way that you can make your website more visible to potential customers is to hire professional services. There are several companies out there that you can work with that offer this service. Some of them are better than others so always look for someone with a lot of experience in the field.

Another technique you can use is to hire people to go on your website looking for targeted visitors. This is basically like having an army looking for your website. These tactics are very effective but they can come back to haunt you. There is a possibility that some of these “sold” or signed up visitors may have done so for money or other reasons and then later come back to haunt you.

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Once your website is exposed to the public, other websites and even search engines will begin to pick up on what you are doing. This is where the problems begin. If you use these techniques and do not follow best practices then you can be sure that you will get nowhere fast.

Techniques to avoid :

Some of the techniques that you will want to avoid at all costs are called “dofollow” and “reciprocal linking”.

Dofollow :

Do you know what a follow is? A follow is when the page you want to direct traffic too is actually preceding your own site by a click of the mouse. So the next time someone clicks onto your site from another, you should make sure that your site and link are placed in direct competition with the original site.

Reciprocal linking :

Reciprocal linking is where you offer to put their link in your website. Think of it as offering to place their link in exchange for them placing your link on their website. This works okay during free marketing and when used sparingly can lead to a steady flow of traffic. But these techniques are very hard to master and should only be used to augment your traffic. For example you can use reciprocal linking to create backlinks for your competitors websites which will eventually increase your own traffic.

Avoid any software that claims to automatically do all of the work for you :

There is a lot of software out there to help you do this. But do yourself a favor and avoid any software that claims to automatically do all of the work for you. This just is not possible. Even if it is advertised as automatic, it will require lots of labor on your part before you could begin to see results. Remember, you are still trying to sell people on your product. So don’t kid yourself that these techniques are easy.

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When you have a large enough niche to justify it, you can always hire some people to do this work for you. What is black hat SEO? Affiliate marketing. It is probably the easiest way to earn a living and build a large enough downline to make you money online. Please remember to watch out for these guys!

Beware of companies that try to sell you training :

I would stay away from them unless you are in a very strong market. These types of marketers want to build their clientele and do whatever they can to get it. If they are promoting a product for which there is no demand and it has no chance of success, they will be more than happy to jump in there with no regard for what you have to say. Don’t let them in. Also, beware of companies that try to sell you training in order to do this.

Black Hat SEO techniques are very hard to master and require lots of patience and work. But if you are patient and willing to learn and implement new methods, you can get fantastic results. I was skeptical when I first heard about these methods but they are very beneficial for my business. I have been making a lot of money and doing it all the hard way. With time and effort you can also learn these techniques and become a master of your craft.

Now that I have your attention, let me tell you more about what is black hat SEO and how these techniques can benefit your website. Remember that there is a lot of free content available but unless you hire writers to write articles about your niche, you will not see much traffic. To make the most of your site and increase your traffic, you must employ techniques such as article marketing, directory submissions and social bookmarking.


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