Anyone who is associated with digital marketing knows how important search engine optimisation (SEO) is. In fact, a recent study reveals that 35% of product searches take place on Google. It has also come to light that 34% of the “near me” searches done on desktop and tablets result in store visits. If you haven’t paid much attention to SEO, it is about time to do so.
As you may already know, search engine optimisation is a process used by online businesses to boost their positions in the organic (no-paid) search results in search engines. Pages with higher search ranking enjoy better visibility. In this blog, I will discuss 4 simple yet effective tips for people who are just starting their journey with SEO.
Read more: Technological Trends 2020
Use relevant keyword:
Keywords are quintessential to SEO success. But that does not mean you should stuff as many keywords as possible in your web content. There are a few effective ways to find the relevant keywords that will provide you with the desired results.
- Brainstorm potential keyword: Note down all the elements that are relevant to your business, including what you do, what services do you offer, and which locations do you serve. Now, combine these elements to form a basic list of relevant keywords.
- Use keyword research tool: There are several keyword research tools like Moz, UberSuggest and more, which can help you identify useful keywords.
Apart from finding the relevant keywords, it is also important to identify and prioritise keywords that your prospects use while searching for the products and services you offer.
Optimise the title and meta description:
When a user finds your page on the search results after a keyword search, he/she will first look at the meta title and meta description of the page. And it’s not just the user. Even Google determines the relevance of your page to the particular keyword search on the basis of your metadata. Hence, you must use the right keywords in the meta title and meta description.
As you can see in the image above, the essay writing website Myessayhelp has used the keyword “ essay writing” in both the meta title and the meta description. Also, the metadata of the website clearly explains what to expect from it. Remember, the meta data of a page is the first thing that a user sees in the search results. So, write these sections in such a way that entices the prospects to click on your link.
Optimise the page content:
After optimising the meta data, you need to strategise the optimisation of your web page. If you are able to get a click from the search engine results page (SERP), and the prospect doesn’t find the necessary data on the webpage, he/she will leave in an instant which can affect your search ranking. Here are the major elements of the page that you need to optimise:
- Header tags: H1, H2, H3 etc.
- Body content: the text on page
- Images: the images you use to support your content
Include keywords strategically in the heading and sub-headings (H2 and H3). The body content also needs to be optimised. Use the content to promote your service or products, and use keywords while doing so. Always check the content on a plagiarism checker to ensure the authenticity of the content. To optimise the images, you should use the name of the image, alt text and image description.
Establish the online presence of your business:
SEO is crucial to the online visibility of your business. However, it is not the online thing to focus on. In today’s age of social media, it is absolutely important to have a social media presence. Also, you need to list your business in the online business directories like Yelp.com, Google My Business etc.
As you update all the possible business listings that are relevant to your business with the necessary description of your business and correct address, you can gain traffic from those platforms as well. Just remember to use the most important keywords into the business listings.
While creating your social media account, you should also avail the same measures. Remember to clearly describe what you do and why they should choose your business. This is where the calls to actions (CTAs) come to play. CTAs are actionable words or phrases which prompts the prospects what to do next.
SEO practices need a lot more than just these 4 aforementioned measures. However, you can certainly get a kick start with these tips. As you build your page and optimise it for search engines, social media and business listings, you can think about more advanced measures.
Kady smith is a digital marketer, who is currently associated with MyAssignmenthelp.com as a subject matter expert. Besides providing with college essay writing service to the students, he is also interested in playing basketball.