Inbound marketing is a form of selling that focuses on the consumer’s need to find a solution to a problem they have. The process of inbound marketing takes the customer through an interactive sales funnel. An effective and efficient inbound marketing campaign will offer customers a way to get what they want, when they need it – right from their home or office. Inbound marketing strategies are known to yield more responses and generate more business than traditional advertising and marketing strategies. What makes inbound marketing so effective?
It is all about taking the consumer’s attention away from the product, service or offer and putting it on you. The secret to success is to make the consumer feel as if the only way they can experience the product or service is by responding to an online advertisement. You can achieve this by offering something for free or discounted. The more you offer, the better your chances of getting the visitor to respond. The response will entice another consumer to buy your product.
Inbound marketing directs the customer towards a page :
Another secret to what makes inbound marketing so effective is to create a call to action, directing the consumer to a web page. By directing the customer towards a page, the visitor is now directed to another process. This second process is using a pop-up, a link, or another form of communication which directs the visitor to another page. The final step is to get the customer to complete a short or long form.
When done effectively, this process makes the consumer feel as if they have received a ‘freebie. Most inbound marketing strategies provide the consumer with the ability to sign up for more information or to become a supplier. This encourages more people to respond to an advertisement, creating more business for you.
Inbound marketing help a business to establish its brand name or image :
Inbound marketing strategies also help a business to establish its brand name or image. An ad that has worked brilliantly on television may not work so well when it is placed in a different location. By placing your advertising in various places, including your local newspaper, you are creating brand awareness that will lead to more business and more customers. Business owners who choose to run this type of marketing campaign will soon see a huge difference in their bottom line. Incentives will soon follow, such as discounts for returning customers or free trials.
Inbound video :
Although many think that video is what makes inbound marketing so effective, it really is not. Inbound video is a great way to capture the attention of potential customers, but it is just one component of a multi-pronged marketing campaign. It is important to note that not every company has the resources to devote to producing an inbound video ad campaign. As a result, many marketers are turning to other forms of inbound marketing.
Social media :
Social media is a great example of an effective inbound marketing campaign. Since social media can be managed in real time, businesses are able to respond to customer comments and questions immediately. As a result, they are able to build customer loyalty and trust which lead to more sales and repeat business over time. What makes social media so effective is that it can be developed and customized easily.
If you are wondering what makes inbound marketing so effective, remember that the answer to that question may surprise you. You may have been led to believe that you should only use traditional advertising techniques, but the fact of the matter is that the most effective inbound marketing campaigns utilize every available source. You want to be sure that the people that you reach with your inbound marketing message are willing to receive it. The best advertising messages reach the right audience at the right time.
